Increasing Monthly Revenue by 5x for a Golf Brand

What would it feel like to scale your monthly revenue by 5x in just two months? We made this a reality for Skinny Golf using our proven product positioning method and testing strategies. Skinny Golf is an outdoor sports brand in the golf equipment niche with two patented flagship products. While the golf industry is a saturated niche, their products have unique features at a competitive price point. Their frustration with customer misunderstanding of their product and its necessity was palpable, leading them to turn to Braven Creative for a solution. Now, we’ll walk you through the strategic steps we took to revitalize Skinny Golf’s marketing efforts and achieve remarkable results.

Product Positioning Methods and Strategy Development

Using our proven Braven Product Positioning method, we conducted an in-depth analysis to identify unique positioning for both products. We developed customer personas and impactful value propositions that informed our marketing strategy. Our plan included website copy and branding revisions, conversion rate optimization (CRO) strategies, custom product releases, and comprehensive content creation and testing.

Skinny Golf website updates by Braven Creative

Website Upgrades and Product Communication

We first upgraded their Shopify e-commerce store to a new theme with more customization and UX/UI capabilities, and then got to work with new copy and visuals. The Braven team has several avid golfers on staff, so we produced on-course lifestyle product photography to upgrade all branded visuals for the website and other marketing initiatives.

One of the most common challenges with e-commerce stores is communicating the quality and value of products to customers who aren’t able to experience the product in person. This challenge is overcome with high-quality product images, lifestyle images and videos, and informative product copy. We utilized our Shopify Premium Product Listing packs to optimize the Mag Brush and Pocket Caddie to display the quality and unique selling points (USPs).

With these efforts, we enhanced brand awareness and customer engagement, witnessing significant revenue growth and improved profitability from paid ads. This included increasing conversion rates to 3.11% (a 318% improvement) and total orders by 646% in the first month alone.

Optimizing conversion rate with bundle and upsell testing

Innovative Upsell Strategies with Product Bundle Testing

At Braven Creative, we strive to develop custom strategies for our clients that improve their marketing efficiency. This can be done in a variety of ways, but for this client, we focused on conversion rate optimization (CRO) and increasing average order value (AOV). As part of the website refresh that included improvements to the shopping experience and product understanding, we tested various bundles and upsell offers using a Shopify app, Bold. With this app, we implemented upsell widgets on product pages, resulting in over $10,000 in upsell revenue within 60 days.

A unique part of this process was creating custom limited-run ball marks in sets of 50. These ball marks had high margins that allowed us to price discounted bundles well beyond the current AOV and still increase profits. The ball marks provided additional value such as increasing return customer rates, and overall interest in the marketing content.

Optimizing Email Automation Before Launching Ads

Our methods at Braven Creative always begin with solidifying the foundation of a marketing strategy before launching paid advertising initiatives. We want to ensure that we optimize the website for purchases and effectively capture customer information and interactions for email retargeting. Email marketing should amount to +30% of an e-commerce store’s revenue. To increase the success of Skinny Golf’s email marketing, we set up the following email automations: welcome, browse and cart abandonment customized per product, post-purchase, and win-back series. Customizing the cross-sells and product information based on what the customer was interacting with increased click and conversion rates quickly. Within 30 days, email automations generated 13% of total revenue.

Utilizing the Braven Ads Accelerator for a 4x ROAS

Driving Revenue with Paid Advertising

After all of the product positioning, website and email upgrades, the primary marketing objective was to increase sales rapidly through paid advertising. Skinny Golf utilized the Braven Ads Accelerator to take advantage of unlimited ad variations and testing, an essential step for scaling timely. We created diverse ad types including graphics, videos, and UGC-style content that focused on solving a problem commonly faced by golfers instead of outright selling product features. Our rigorous testing method identified top-performing visuals and ad copy that increased their average click through rate (CTR) above 3%.

Generating a 4x ROAS in a Competitive Marketplace

Our unique combination of ad creation and media buying strategies scaled Skinny Golf’s paid media efforts to a 4x ROAS before the season even started. In a competitive marketplace such as the golf industry, it is crucial to understand what ad visuals and copy will produce the results you need to meet annual revenue goals. We scaled Skinny Golf’s monthly revenue from $5,000 to over $25,000 within 60 days, a significant advance in their marketing efforts and bottom line.

Lifestyle photoshoot for golf brand, Skinny Golf

Braven Creative's Impact and Next Steps

Effective product positioning and targeted marketing strategies revitalized Skinny Golf's business with Braven Creative. Addressing initial challenges such as low average order values through strategic upselling and improving site conversion rates with focused website branding revisions, Braven Creative achieved the desired results. Continuous testing and optimization of ads maximized their effectiveness, guided by detailed audience analysis. These efforts resulted in a substantial increase in revenue and enhanced customer engagement. Skinny Golf confirms, "Braven Creative's innovative strategies transformed our business. Our revenue and customer engagement have never been better." We want you to achieve the same success. Explore tailored strategies for your marketing goals through our other blogs and diverse range of marketing solutions.